BY GEOFF WEISS
Not only has Kardashianincreased her YouTube outputin the wake of the launch of her very own beauty brand,KKW Beauty, but she has also sought to tap the promotional power of some of the platforms most popular beauty creators, including 26-year-oldJaclyn Hill(4.3 million subscribers). Kardashian filmed a“Get Ready With Me”makeup tutorial alongside Hill on her channel this week, and the video counted1.8 million views in roughly 19 hours, rocketing tothe top ofYouTubes Trending feed.
The collaboration seemed somewhat written in the stars, given that Hillsfirst-ever YouTube videowas a Kardashian-inspired makeup tutorial, and Kardashian says that the first YouTube beauty video she ever watched featured Hill reviewing a KKW Beauty lipstick launchlast May.
In the video, Kardashian also expresses her fascination with the YouTube universe. Its so fun getting to know this whole world, she told Hill. Im so fascinated with how you made this whole career for yourself just off of YouTube, and everyone connecting with you and theyre connecting with you for a reason.